#Quickstart
This guide is for you to get started quickly with UPI Setu, and to select the combination of products that work best for your business. If you want to understand more about what UPI Setu is, do read about UPI Setu in the Overview page.
#What can I do with UPI Setu?
UPI Setu caters to two specific categories of businesses—Aggregators and Merchants. Before you dive into UPI Setu product suite, explore which category you belong to.
Aggregators
Aggregators are online/offline platforms that on-board multiple businesses and provide them value added services. Some examples include—
- A food delivery app that onboards multiple restaurants, and enabled delivery services for them.
- Website creation platform with a storefront, that plugin providers can integrate with.
- Insurance and loan marketplaces that can be used by any distributors to sell to customers.
Merchants
Merchants are online/offline businesses that provide goods and services directly to customers. Some examples include—
- Loan providers who enable customers to get credit in their account and enable collections for repayment.
- Direct-to-consumer brands that want to enable UPI as a payment option on their website/app or other messaging channels.
- Streaming platforms that provide online services for education or entertainment through subscriptions and one-time plans.
#Choose how to integrate
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